The Merchant of Venice

The Merchant of Venice is a brand of perfumes which expresses the uniqueness of Venice, created by the Vidal Family, a family involved in the arts of perfumery for more than a century.

The Merchant of Venice is a brand that has its conceptual origins in the ancient Art of Perfumery originated in Venice, and in its centuries old trade with the Orient.

The line is inspired by the Mude, the maritime trade routes that covered a very large area from Asia to Africa. The Mude started from Venice and reached many different harbours, which were the exchange centers for raw materials and finished products.

Through master craftsmen such as the Muschieri (perfumers) and the Saoneri (soap makers), new techniques of production were invented that made the Venetian perfumes and cosmetics highly sought after in all Europe.

The prestige of the brand expresses itself by precious fragrances carried out by perfurmers who reinterprete the ancient recipes. The sophisticated creations are boxed in precious perfume bottles inspired by the millenary art of Venetian glass.

HOW TO GET THERE

The Merchant of Venice flagship store is located in the sestiere San Marco, in Campo San Fantin. The closest waterbus station is Giglio, on the waterbus Line 1, located about 400 meters away. To find the shop on foot, use the map below.